I came across Target’s new Star Wars The Force Awakens action figure pack the other day, and it struck me as weird that two huge characters are missing: Rey (who’s female, and arguably the main character), and Captain Phasma (also female). Turns out, I wasn’t the only one to notice:
Included in the set are Kylo Ren, Chewbacca, Finn, Poe Dameron, a First Order Stormtrooper, and a First Order TIE Fighter pilot. Yeah. They decided to go with two generic troopers instead of putting Rey–one of the main characters–into the set.
And of course, that’s not the first time this happens. Time and again, toy companies and retailers have decided that it’s better to have generic males as part of a figure pack rather than strong female characters.
Companies make it actively hard to give children (girls and boys) strong female characters to identify with, instead subconsciously pushing a world view that is rooted in the 1950s. It’s a tiny aspect that proves how far we still have to go as a society.